Expero modernized a mutual fund screener for a major Canadian bank, improving user experience, accessibility, and performance
See how Expero helped a Canadian bank enhance investment research with a modern, user-friendly, and accessible mutual fund screener.
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Canadian bank mutual fund screener
Use Case
Expero was selected by a major Canadian bank to modernize their mutual fund screener experience. Recognizing the limitations of their existing Morningstar-powered solution, which was nearing its end-of-life, the bank sought a partner with the expertise to deliver a cutting-edge replacement. As a trusted Morningstar collaborator, Expero was uniquely positioned to understand the intricacies of the fund data and leverage it to create a superior user experience. This project aimed to replace the legacy screener with a modern solution that would not only enhance user engagement but also ensure compliance with the latest accessibility standards.
Customer Challenges
The bank's existing mutual fund screener presented several significant challenges:
- Technological Obsoletion: The aging technology underpinning the legacy solution resulted in slow performance, frequent system glitches, and an overall subpar user experience. This hindered the bank's ability to provide efficient and effective investment research tools to its customers.
- Outdated User Interface: The outdated design of the screener was cumbersome and confusing to navigate. Users often struggled to find the information they needed, leading to frustration and a diminished overall user experience.
- Accessibility Barriers: The legacy screener lacked the necessary features to ensure accessibility for users with disabilities. This exclusionary design violated accessibility standards and limited the inclusivity of the bank's investment services.
- Fragmented Information Architecture: Critical information was scattered across different sections of the website, forcing users to navigate through multiple pages to gain a comprehensive understanding of investment options. This fragmented experience increased cognitive load and hindered efficient decision-making.
Delivered Results
- Enhanced User Experience: The modernized screener delivers a significantly improved user experience, characterized by enhanced usability, accessibility, and overall satisfaction.
- Reduced Total Cost of Ownership: The hosted deployment model eliminated the need for the bank to invest in and maintain the underlying infrastructure. This resulted in significant cost savings and reduced operational overhead.
- Improved Compliance: By adhering to the rigorous standards of AODA, the bank ensured compliance with all relevant accessibility regulations, mitigating legal risks and demonstrating a commitment to inclusivity.
- Increased Efficiency: The streamlined workflows, improved performance, and intuitive interface empowered users to conduct investment research more efficiently, saving them valuable time and effort.
Expero Solution
Expero addressed these challenges by developing a new mutual fund screener utilizing the powerful CONNECTED Finance platform. This innovative solution incorporated several key features:
- Modern Technology Stack: Built upon a robust and scalable technology foundation, the new screener delivers exceptional performance, ensuring a seamless and responsive user experience.
- Intuitive User Interface: A meticulously designed interface with a streamlined workflow guides users effortlessly through the screening process. Clear and concise information presentation enhances readability and improves overall user satisfaction.
- Comprehensive Accessibility: The screener was meticulously designed and developed to meet the stringent requirements of WCAG 2.0 and AODA, ensuring accessibility for all users, regardless of their abilities. This commitment to inclusivity underscores the bank's dedication to serving the diverse needs of its customer base.
- Smart Views: The introduction of "Smart Views" revolutionized the screening experience by providing pre-configured views tailored to specific user needs and investment goals. This innovative feature streamlines the research process and empowers users to quickly identify relevant investment opportunities.
- Enhanced Performance: By leveraging the power of Morningstar's comprehensive fund data and optimizing the underlying architecture, Expero significantly improved the screener's performance. This resulted in faster load times, more responsive interactions, and an overall more efficient user experience.
- Multilingual Support: The screener seamlessly supports both US English and Canadian French, catering to the diverse linguistic needs of the bank's customer base.
Overview
Expero was selected by a major Canadian bank to modernize their mutual fund screener experience. Recognizing the limitations of their existing Morningstar-powered solution, which was nearing its end-of-life, the bank sought a partner with the expertise to deliver a cutting-edge replacement. As a trusted Morningstar collaborator, Expero was uniquely positioned to understand the intricacies of the fund data and leverage it to create a superior user experience. This project aimed to replace the legacy screener with a modern solution that would not only enhance user engagement but also ensure compliance with the latest accessibility standards.
The Challenge
The bank's existing mutual fund screener presented several significant challenges:
- Technological Obsoletion: The aging technology underpinning the legacy solution resulted in slow performance, frequent system glitches, and an overall subpar user experience. This hindered the bank's ability to provide efficient and effective investment research tools to its customers.
- Outdated User Interface: The outdated design of the screener was cumbersome and confusing to navigate. Users often struggled to find the information they needed, leading to frustration and a diminished overall user experience.
- Accessibility Barriers: The legacy screener lacked the necessary features to ensure accessibility for users with disabilities. This exclusionary design violated accessibility standards and limited the inclusivity of the bank's investment services.
- Fragmented Information Architecture: Critical information was scattered across different sections of the website, forcing users to navigate through multiple pages to gain a comprehensive understanding of investment options. This fragmented experience increased cognitive load and hindered efficient decision-making.
Our Solution
Expero addressed these challenges by developing a new mutual fund screener utilizing the powerful CONNECTED Finance platform. This innovative solution incorporated several key features:
- Modern Technology Stack: Built upon a robust and scalable technology foundation, the new screener delivers exceptional performance, ensuring a seamless and responsive user experience.
- Intuitive User Interface: A meticulously designed interface with a streamlined workflow guides users effortlessly through the screening process. Clear and concise information presentation enhances readability and improves overall user satisfaction.
- Comprehensive Accessibility: The screener was meticulously designed and developed to meet the stringent requirements of WCAG 2.0 and AODA, ensuring accessibility for all users, regardless of their abilities. This commitment to inclusivity underscores the bank's dedication to serving the diverse needs of its customer base.
- Smart Views: The introduction of "Smart Views" revolutionized the screening experience by providing pre-configured views tailored to specific user needs and investment goals. This innovative feature streamlines the research process and empowers users to quickly identify relevant investment opportunities.
- Enhanced Performance: By leveraging the power of Morningstar's comprehensive fund data and optimizing the underlying architecture, Expero significantly improved the screener's performance. This resulted in faster load times, more responsive interactions, and an overall more efficient user experience.
- Multilingual Support: The screener seamlessly supports both US English and Canadian French, catering to the diverse linguistic needs of the bank's customer base.
Our Approach
Expero adopted a collaborative and iterative approach to ensure the successful delivery of the project. Throughout the project lifecycle, close collaboration with the bank, Morningstar, and the bank's internal teams was paramount.
- Agile Development Methodology: Embracing an agile development methodology, Expero facilitated regular feedback sessions and incorporated user feedback throughout the development process. This iterative approach ensured that the final solution perfectly aligned with the bank's specific requirements and user expectations.
- Flexible Deployment Model: The bank opted for a hosted deployment model, leveraging Expero's managed services. This approach significantly reduced the bank's IT burden, freeing up internal resources for other critical initiatives.
- Emphasis on User-Centric Design: User experience was at the forefront of every decision. Expero conducted thorough user research and incorporated user feedback throughout the design and development process to ensure the screener was intuitive, user-friendly, and enjoyable to use.
Benefits
- Enhanced User Experience: The modernized screener delivers a significantly improved user experience, characterized by enhanced usability, accessibility, and overall satisfaction.
- Reduced Total Cost of Ownership: The hosted deployment model eliminated the need for the bank to invest in and maintain the underlying infrastructure. This resulted in significant cost savings and reduced operational overhead.
- Improved Compliance: By adhering to the rigorous standards of AODA, the bank ensured compliance with all relevant accessibility regulations, mitigating legal risks and demonstrating a commitment to inclusivity.
- Increased Efficiency: The streamlined workflows, improved performance, and intuitive interface empowered users to conduct investment research more efficiently, saving them valuable time and effort.
Key Takeaways
This successful project underscores Expero's expertise in delivering innovative and user-centric financial technology solutions. By combining deep domain expertise with a collaborative approach and a commitment to user experience, Expero successfully addressed the bank's critical needs and delivered a modern, accessible, and highly effective mutual fund screener. This project serves as a model for other financial institutions seeking to modernize their digital offerings and enhance the overall customer experience.
