Complexity
Complex applications and websites are hard to get right. If you have a data-intensive user interface for domain-expert users, then you know what we mean. UIs that require users to sift through, analyze and act upon large amounts of information pose unique user experience challenges. For example, domain-expert users often rely heavily on their instincts and don’t trust a new technology. Sound familiar? Simplifying the complexity to reveal your technology’s value and create a great user experience is what we do.
Higher User Expectations
Users’ expectations of usefulness, usability and appeal are higher now—across the board. Today, users compare the experience of using enterprise applications against the experience they have with their iPhones, iPads and Android devices. It doesn’t matter that an application is meant for work. Bad user experience is no longer tolerated.
Maturing Applications
Maybe your application or site was disruptive, game-changing when it launched. It did something that nothing else could do—perform complex calculations, visualize data in a special way, or enable users to share and collaborate. Whatever those differentiators were, competition enters and suddenly you need to do more than just offer high utility. You also need a compelling user experience to remain competitive.
Multi-device UX Strategy
Users expect an application or site to be available on multiple devices. Companies of all sizes need to consider not whether, but how, they will deliver the right user experience on each device. Rethinking how users interact with complex applications and websites to take advantage of touch, gesture and mobility can be especially challenging. We have a great deal of experience in this area.