Click Forensics’ Tool to Manage Online Traffic Quality
Online advertisers don’t want to pay when competitors click on their ads. Nor do they want to pay for repetitive clicks by anybody. It can be difficult to determine where ads are actually being served, who’s clicking on them, and how likely those clicks are to convert.
Expero designed and usability tested the user interface for Click Forensics’ tool that analyzes the attributes of each click on advertising and scores the traffic in real time. The design enables advertisers to easily and quickly identify low- and high-quality clicks and their sources to decide where to spend money and where to seek refunds.
The design enables advertisers to easily and quickly identify low- and high-quality clicks.