Only 14% of organizations have achieved a 360-degree view of the customer, according to Gartner, Inc. However, 82% of banking customer respondents said they still aspire to attain this goal in a Gartner survey. "Financial Services marketing teams have been engaged in a data arms race over the past decade, attempting to use technology to collect every conceivable data point on customers with the assumption that more data is better," said Benjamin Bloom, vice president analyst in the Gartner marketing practice.
Financial services organizations that have achieved a 360-degree view of their customer share some notable hallmarks that all companies should keep in mind. These include: increasing revenue and upsell + cross sell opportunities, insights and pattern recognition of good and bad behaviors, next-best-conversations and predictive outcomes to save revenue. The pressure to acquire, retain, and grow are made worse by do more with less models. The focus of this webinar is to identify how Graph and Machine Learning can directly increase the accuracy and output of KYC and Customer 360 applications so that your firm can focus on increasing revenue, lowering costs, and offering the best customer journey.
During this webinar, you'll learn from experts on how Expero technology can unlock the potential in your organization with Graph, Machine Learning, and easy-to-use visualizations.
