I have a new job as a UI designer, and my company just doesn’t understand User Experience. Development runs the show, and they think my job is to design icons and color palettes. What’s the best way to explain UX so that everybody gets it?
We think the best way to explain that UX is more than graphic design is with a graphic (yes, that’s ironic). We think of [...]
In usability tests, people say our application is easy to use. But in the field, very few users are actually using the app. What should we do?
Your user adoption could be low for many reasons. A common reason is lack of usefulness. That’s what we’ll discuss here. Usability testing typically focuses on how easily and efficiently users can complete their tasks. Those are important. Just as important is [...]
My company thinks about customer requirements but does not think about end-users. What’s your advice?
For a software company, “customer” and “end-user” often are different. A customer is the one who buys the software, and an end-user is the one who’s stuck using it. Customers and end-users can have very different goals and requirements for the software. Customer requirements are usually driven by Product Management, while a User Experience [...]