I have a new job as a UI designer, and my company just doesn’t understand User Experience. Development runs the show, and they think my job is to design icons and color palettes. What’s the best way to explain UX so that everybody gets it?
We think the best way to explain that UX is more than graphic design is with a graphic (yes, that’s ironic). We think of [...]
How can we optimize our site content for search engines but make sure it’s usable for people, too?
If you care about search engine optimization, then you most likely want users to find your site or landing page (through paid search or natural search) and take some action that’s important to you (e.g., buy something, subscribe to a newsletter, request to be contacted). It’s not enough just to be [...]
Which is better””long scrolling pages, or short pages that don’t scroll?
We hear this question often. There is no hard and fast rule, but there are a few considerations when deciding on the right answer for your website or web application. Ask yourself the following questions to help decide which approach to use. Is the content a form for users to fill out, or information for users to read? [...]
Are there any usability guidelines with respect to hyperlinks? In particular, the number of them on any given screen (for example, a page with 50 hyperlinks).
The answer to this question (and most) is: it depends. It depends on who your users are, the goals they are trying to accomplish on the site, the level of hierarchy within the site, and equally important, the type of site and its [...]
We develop a very complex software application that customers say is difficult to use. We are having an internal argument about whether to spend most of our budget on improving the documentation or revising the interface. My concern is that we can get a more immediate payoff by improving our documentation, which has been very poor in the past. What do you think?
Both are great goals, but while [...]
I work for a multinational company with a global corporate website. People from different divisions in different countries currently provide content for sections of the site. Some people are great writers, and some are not. Do you have any suggestions for improving the quality of the writing on the site?
This is why Content Style Guidelines exist. A Content Style Guide provides rules and examples for how content [...]
