Coming to a Screen Near You: Multi-touch

Coming to a Screen Near You: Multi-touch

Coming to a Screen Near You: Multi‑touch Smartphone and tablet experiences are a major force influencing product development, irrespective of industry, according to an internal survey we recently conducted with our clients. Business users want to access their software...
Apple’s Magical Multi-touch Moment

Apple’s Magical Multi-touch Moment

Apple’s Magical Multi-touch Moment Unfortunately, I had to miss the live Apple event last week. So I took a little time this weekend to wade through it and came across this rather magical little multi-touch moment from the iPad Pro demonstration. To the untrained eye,...
User Experience Is Not Graphic Design

User Experience Is Not Graphic Design

User Experience Is Not Graphic Design Q: I have a new job as a UI designer, and my company just doesn’t understand User Experience. Development runs the show, and they think my job is to design icons and color palettes. What’s the best way to explain UX so...
Usefulness vs. Usability

Usefulness vs. Usability

Usefulness vs. Usability Q: In usability tests, people say our application is easy to use. But in the field, very few users are actually using the app. What should we do? Your user adoption could be low for many reasons. A common reason is lack of usefulness....
Search Engine Optimization and Usability

Search Engine Optimization and Usability

Search Engine Optimization and Usability Q: How can we optimize our site content for search engines but make sure it’s usable for people, too? If you care about search engine optimization, then you most likely want users to find your site or landing page (through paid...
Long vs. Short Pages

Long vs. Short Pages

Long vs. Short Pages Q: Which is better – long scrolling pages, or short pages that don’t scroll? We hear this question often. There is no hard and fast rule, but there are a few considerations when deciding on the right answer for your website or web...
Maximum Number of Hyperlinks on a Page

Maximum Number of Hyperlinks on a Page

Maximum Number of Hyperlinks on a Page Q: Are there any usability guidelines with respect to hyperlinks? In particular, the number of them on any given screen (for example, a page with 50 hyperlinks). The answer to this question (and most) is: it depends. It depends...
Improving the Documentation vs. Improving the UI

Improving the Documentation vs. Improving the UI

Improving the Documentation vs. Improving the UI Q: We develop a very complex software application that customers say is difficult to use. We are having an internal argument about whether to spend most of our budget on improving the documentation or revising the...
Creating Consistent & Professional Content

Creating Consistent & Professional Content

Creating Consistent & Professional Content Q: I work for a multinational company with a global corporate website. People from different divisions in different countries currently provide content for sections of the site. Some people are great writers, and some are...