usability blog
Rather than continue to debate internally, you should get data from your end-users so you can make an informed decision. The guy down the hall has an opinion, and so do you, but your users’ responses matter a lot [...]
A well-executed think-aloud study can yield useful quantitative data (for example, rate of an occurrence or behavior) as well as qualitative data. We recommend that before you invest in more costly testing techniques, you try collecting and [...]
Most sites don’t put their site maps on every page, and certainly not 100+ links. Doing so clutters each page and makes the content hard to scan and read. It also increases [...]
If you care about search engine optimization, then you most likely want users to find your site or landing page (through paid search or natural search) and take some action that’s important to you (e.g., buy something, subscribe to a newsletter, request to be contacted). It’s not enough just to be [...]
Companies often fail to take advantage of internal sources of user data. In defining requirements for the next release, do you talk to Tech Support or Customer Service to identify the most frequent or critical usability issues they’ve heard about from users? Those teams [...]
