We’re redesigning our site, but there’s internal debate about whether the new design is any better than the current site. What’s the best way to determine which one is better?
Rather than continue to debate internally, you should get data from your end-users so you can make an informed decision. The guy down the hall has an opinion, and so do you, but your users’ responses matter a lot [...]
We run think-aloud usability tests at my company, but some people here don’t pay attention to the results because we don’t get much “hard” data. Do we need to run different tests?
A well-executed think-aloud study can yield useful quantitative data (for example, rate of an occurrence or behavior) as well as qualitative data. We recommend that before you invest in more costly testing techniques, you try collecting and [...]
Someone on our website redesign team wants to include a list of 100+ links at the bottom of every page (to mirror Salesforce.com’s approach). Are a lot of companies including essentially their site map on every page?
Most sites don’t put their site maps on every page, and certainly not 100+ links. Doing so clutters each page and makes the content hard to scan and read. It also increases [...]
How can we optimize our site content for search engines but make sure it’s usable for people, too?
If you care about search engine optimization, then you most likely want users to find your site or landing page (through paid search or natural search) and take some action that’s important to you (e.g., buy something, subscribe to a newsletter, request to be contacted). It’s not enough just to be [...]
We get feedback from users when we’re able to do usability tests, which is not often enough. What other sources are good for user data?
Companies often fail to take advantage of internal sources of user data. In defining requirements for the next release, do you talk to Tech Support or Customer Service to identify the most frequent or critical usability issues they’ve heard about from users? Those teams [...]