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usability blog

Beware the Two-Tap Rule

By John Morkes on April 1, 2015 in Design, User Research and Testing

I’m a fan of Yahoo for news and email, but I’m not a fan of their new “two-tap rule.” The rule states that once a user is in a Yahoo application, it should take only two taps to do anything the user wants to do. Fast-to-use apps are the goal here. The two-tap rule sounds a lot like our field’s misguided

Toward a Screenless World?

By Valle Hansen on February 24, 2015 in Design, Inspiration

A Review of The Best Interface Is No Interface by Golden Krishna  Several years ago, I attended a neat speech by a young but awesome UX Designer named Golden Krishna, with credentials ranging from product innovating at Samsung, to designing at Zappos, to writing for major publications. The speech was titled “The Best Interface Is No Interface,” and the room was packed—presumably full of user interface designers. It was a […]

Can Google’s Material Design guidelines work for complex applications?

By Chad Huff on February 10, 2015 in Design

Is Google’s Material Design for complex software? My first reaction after reading through these new Google guidelines was: no. There’s no way these simple rules will translate seamlessly to complex enterprise-class applications—the kinds of projects that Expero excels at—at least not without starting over and removing 90% of the features/functionality that users want at their fingertips. To backtrack, Google’s Material Design […]

Business Benefits of UI Design Patterns

By John Morkes on January 27, 2015 in Featured, Process and Strategy

Many organizations haven’t embraced UI design patterns, despite their growing popularity among UX professionals. Those organizations are missing out on a ton of benefits for Product Management, Engineering, Marketing, UX and the business as a whole. A UI design pattern is a good, reusable solution for a common but specific interaction design problem. For example, a Wizard is a simple pattern for guiding users through a linear process. Other pattern […]

User Experience is not Graphic Design

I have a new job as a UI designer, and my company just doesn’t understand User Experience. Development runs the show, and they think my job is to design icons and color palettes. What’s the best way to explain UX so that everybody gets it?

We think the best way to explain that UX is more than graphic design is with a graphic (yes, that’s ironic). We think of […]

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