Dr. John Morkes
Co-Principal & User Research Lead
Co-principal at Expero, John leads the User Research team and assists with the company’s business strategy. He’s an expert in user research for complex domains, usefulness and usability testing, and content usability, a field he helped pioneer with Dr. Jakob Nielsen.
John’s recent work is for enterprise software, Big Data and IoT clients in healthcare, biotechnology, information technology, semiconductors, energy, agronomy, automotive, financial services, and other industries.
John has a Ph.D. from Stanford University and M.S. and B.A. degrees from Northwestern University. He has worked in the UX field since 1994 and was a technology journalist for Wired and R&D Magazine before that. Before Expero, John was Director of HCI at Trilogy, where he established their usability program and led efforts to improve the usability of Nissan’s and Ford’s websites, which Forrester Research rated as the two best consumer sites in the industry.
John is a published researcher and frequent speaker at user experience conferences. Since 2000, he has given tutorials at Nielsen Norman Group conferences on: Designing Complex Applications & Websites (with Lynn Pausic), Agile Development and UX (with Lynn Pausic), Content Usability, Competitive Usability Testing, and Interviewing & Survey Techniques.
He longs for a world in which users can complete all of their tasks while half asleep or heavily medicated.
Blog Posts (2007 – present)
Morkes, J., Kernal, H. & Nass, C. (2000). Effects of humor in task-oriented human-computer interaction and computer-mediated communication: A direct test of SRCT theory. Human-Computer Interaction, 14(4).
“Intuitive Software,” Flister, E. & Morkes, J., R&D Magazine, June 1999.
Morkes, J. & Nielsen, J. (1998). “Applying Writing Guidelines to Web Pages.”
Morkes, J. & Nielsen, J. (1997). “Concise, SCANNABLE, and Objective: How to Write for the Web.”
Nass, C., Moon, Y., Morkes, J., Kim, E-Y., & Fogg, B.J. (1997). “Computers are social actors: A review of current research.” In B. Friedman (Ed.), Human values and the design of computer technology. Stanford, CA: CSLI Press.
Edited an award-winning book (Choice Magazine’s Outstanding Academic Book of 1997): Reeves, B. & Nass, C. (1996). The media equation: How people treat computers, television, and new media like real people and places. New York: Cambridge University Press/CSLI.
“Vertigo Reality,” Wired, December 1994.
“Music Ace,” Wired, November 1994.
“Beyond DNA,” Wired, July 1994.
“The Leprechaun Effect,” Wired, January 1994.
“Untamed Genius,” R&D Magazine, September 1991. Republished by Georgia Tech Alumni Magazine.
“Agile Development & User Experience,” a 1-day tutorial co-presented with Expero’s Lynn Pausic as part of the Nielsen Norman Group’s Usability Week conferences. Presented 17 times in cities around the world from 2012-2016.
“Complex Applications & Websites,” a 2-day tutorial co-presented with Expero’s Lynn Pausic as part of the Nielsen Norman Group’s Usability Week conferences. Presented 27 times in cities around the world from 2010-2016.
“UI Design Patterns for Navigating Complex Data Sets,” a online seminar recorded in April 2015 about the benefits of employing a pattern-based approach to UI design when working with data-rich environments.
“User Experience Requirements Definition,” a guest lecture for the “Introduction to Usability” class in 2010 and 2009 at the University of Texas, Austin.
“Content Usability,” a full-day presentation for Qatar’s Supreme Council of Information & Communication Technology, 2009.
“Design and Usability” panelist at the Internet Summit 09, Raleigh, NC, 2009.
“Content Usability: Writing for the Web,” a 1- or 2-day tutorial presented as part of the Nielsen Norman Group’s User Experience conferences. Presented 29 times in cities around the world from 2000-2009.
“Interviewing and Survey Techniques,” a 1-day tutorial presented as part of the Nielsen Norman Group’s User Experience conferences. Presented 6 times in cities around the world from 2003-2008.
“Joy of Use,” the closing keynote at CanUX 2006, the Canadian User Experience Workshop.
“Joy of Use: The Next Stage in User Experience,” a presentation at the 2006 InnoTech Conference in Austin, Texas.
“Competitive Usability Testing,” a 1-day tutorial presented as part of the Nielsen Norman Group’s User Experience conferences. Presented 10 times in cities around the world from 2001-2005.
“Case Study of Improvements in Usability Test Recording and Analysis Using Morae Digital System,” an invited talk at the 2005 Human Factors & Ergonomics Houston Chapter Conference. Morkes, J. & Frazier, D.
“Bringing User Experience into Your Software Development Process,” a talk presented to the IEEE Computer Society, Austin Chapter, on Nov. 19, 2003.
“Humor Modeling in the Interface,” a workshop presentation at the 2003 Computer-Human Interaction conference in Ft. Lauderdale, FL in April. Also published in the conference proceedings: Nijholt, A., Stock, O., Dix, A., & Morkes, J. CHI 2003, Ft. Lauderdale, FL: ACM Press.
“Effects of Humor in Task-Oriented Human-Computer Interaction and Computer-Mediated Communication,” a presentation given at:
- Carnegie Mellon University’s Human-Computer Interaction Institute, March 2000.
- Stanford University’s Center for the Study of Language and Information, February 2000.
“Applying Writing Guidelines to Web Pages,” A presentation at the 1998 Computer-Human Interaction conference in Los Angeles. Published in the conference proceedings: Morkes, J. & Nielsen, J. CHI 1998, Los Angeles: ACM Press. http://www.experoinc.com/company/rewriting.htm
“Humor in Task-Oriented Computer-Mediated Communication and Human-Computer Interaction,” a presentation at the 1998 Computer-Human Interaction conference in Los Angeles. Published in the conference proceedings: Morkes, J., Kernal, H., & Nass, C. CHI 1998, Los Angeles: ACM Press.
“BIOculars: A Virtual Ecosystem For Wilderness Parks,” a presentation at the 1997 Computer-Human Interaction conference in Los Angeles. Published in the conference proceedings: Morkes, J., Lindsay, J., Muenchinger, K., Chiueh, C., Russell, J., & Vastola, T. CHI 1997, Atlanta: ACM Press.
Ask me about: computers that make jokes
Find me at: a Chicago Cubs game or car show
Don’t get me started on: 5- vs. 11-point scales
Curious about: everybody